People love to know what others think when considering reading or watching any media, so reviews matter. As a result, book marketing services pros continue to advise that their authors seek reviews. While there's no doubt that the number of media outlets publishing or broadcasting reviews has declined, there are online offsets. Also, user-generated reviews are a factor online. While they are not individually as powerful as a media review, groups of them saying similar things become influential – such as a group of four and five-star reviews. They are also easier to request than others.
The importance of reviews and where they appear also varies by genre. For example, fiction books are still the most often reviewed, while business books are among those in nonfiction categories to be studied. Online reviews from readers occur in all genres and are influential on the websites of large online booksellers. A list of favorable reviews can encourage an algorithm to recommend your book to others browsing similar titles. Traditional media used to be built on a mass approach, while the internet is more about niche marketing with incremental progress. Being aware of how it works is helpful.
Today, with online platforms, there is a crossover between conversation, opinion, and reviews. For example, you may post on social media, causing followers to comment on your book. While their comments are not formal reviews, they express opinions others may find interesting. Similarly, bloggers today often talk about books they've read, which is excellent promotion. Some may take a formal approach and write stand-alone reviews, while others may comment on your book or mention it as part of their routine posting. Whichever way it occurs, if the content is favorable, it can help spark book sales.
Self-help and lifestyle books are also media-friendly, considered newsworthy, and often reviewed. The reviews and work together with other coverage to achieve needed visibility. Many nonfiction authors today write books and mount marketing campaigns for promotional value. You can promote yourself and your book in a way that brings sales and business inquiries. If you're seen as an expert because you've written a book and then appeared in the media, it raises your personal profile. People who are visible gain new client inquiries; it's the first step toward increasing sales and building your business.
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